The operating system for independent gyms
Stop managing
software.
Start running your gym.
One system for billing, access, scheduling, and member communication, built for owners with no time to babysit software.
We built this
for the owner
who does
everything.
You open the doors at 5 AM. You coach the 6 AM class. You fix the equipment. You chase the late payments. You close at 10 PM. Then you do the books.
Fitness GM exists so you can stop running your software and start running your gym. We handle the billing, the scheduling, the access control, the member tracking. You handle the thing you actually care about: your members.
Our clients are in the people business. So are we. When a billing issue, door question, or staff problem interrupts the day, you get live human support because you do not have time to read manuals.
Everything your gym needs.
Nothing it doesn't.
24/7 access, wired to billing from day one.
Most gym software stops at the desk. Fitness GM runs all the way to the door. Your members, your billing, and your door access all live in one dashboard — no second login, no separate system to sync, no duplicate member database to maintain.
When a payment fails, you decide when access stops. When they're back in good standing, you restore it in one click from the same place you manage everything else. Phone tap, key fob, or PIN number — members get in however works for them.
Facial recognition at the entry keeps non-members from slipping in behind someone else. Your gym stays secure around the clock, without you being there to enforce it.
24/7 access control — connected to your members and your billing from day one.
- Phone Tap (NFC) + Key Fob + PIN Entry
- Facial Recognition Anti-Tailgate
- Payment-Linked Access Control
- Owner-Controlled Shutoff + Restore
- One Dashboard, One Member Database
Always Open
Phone tap, key fob, and PIN entry with facial-recognition anti-tailgate. Access follows billing status from one member database.
Stop Chasing
Automated invoicing, recurring payments, and failed-payment recovery with automatic follow-up. Revenue moves without you chasing every card.
Know Your Gym
Revenue trends, retention rates, peak hours, and churn risk — all in real time. Make decisions backed by data, not gut feelings.
Sign them up.
Keep them coming back.
Four moments where your software either earns its keep or gets in the way. We chose the former.
Sign-ups that sign themselves.
Digital waivers. Self-serve kiosks. Pre-set membership packs. Prospects walk in cold and walk out paying — no desk, no paperwork, no rebuttals.
- Instant digital waivers
- QR sign-up forms
- Self check-in kiosk
- Pre-set packs & memberships
- Group + guardian plans
Your storefront, live in minutes.
Built-in website, class schedule, intro-class booking, eCommerce, and POS. Sell memberships, merch, and drop-ins without paying for Square or Clover on top of your gym software.
- Integrated hosting + builder
- Built-in POS — no Square, no Clover, no extra fees
- Sell packs & memberships online
- Book intro classes / tours
- Class schedule + reservations
Reach them at thumb speed.
Automated texts for missed payments, class changes, and promos — sent the moment it matters. Members stay informed. Revenue stays consistent.
- Integrated SMS
- Automated failed-payment recovery
- Class change + reminder texts
- Promotions & sales blasts
- Target active, paused & lapsed members
One calendar runs the whole floor.
Class scheduling with unlimited trainer accounts, drop-in payments, punch cards, and pack management. Whether you run two classes a day or twenty — it all lives in one system.
- Class + training scheduling
- Unlimited coach accounts
- Drop-in payments
- Punch cards + class packs
- Daily sales goals & reporting
Real owners.
Real results.
“I recently switched from ABC to Fitness GM, and the experience thus far is nothing short of excellent. The new system is very user friendly and functions well. The ability to add a Bluetooth reader and AI camera for access control puts them over the top. Members being here when they are not supposed to be has been a lingering problem since I bought the gym.”
Kristopher
Owner, New Jersey, USA
“I've never had an issue with customer service. Most of my issues have been resolved within 10-15 minutes, and the majority were user error on my part. If you're a gym owner looking for a better way to manage memberships and payments, you won't be disappointed.”
David
Owner, Ohio, USA
“I just switched to Fitness GM from Spark. Not only are they saving me money, but they have been very supportive. The software is simple and very easy to navigate. I would recommend it to other small gyms as well.”
Jesse
Owner, North Carolina, USA
Everything in one place.
Nothing missing.
Billing, members, schedules, revenue, and door activity stay on the same screen, so the numbers you act on match the system doing the work.
Monthly Recurring Revenue
Active Members
947+38 this monthToday's Classes
Revenue
$47.2K+12.4% vs last monthCheck-ins Today
283Peak: 6-8 AMHonest pricing.
No gotchas.
Founder pricing is open until May 1. Sign up today and keep the software price you choose for as long as you stay a customer. Lock Scaleup at $49/mo before the update; new customers move to $69/mo.
Startup
For coaches and studios just getting started.
Up to 100 members
- Member management
- Basic scheduling
- Card-on-file billing
- Live human support
Scaleup
Everything you need to grow.
Unlimited members
Keep your software price while your account stays active: $49/mo
- Everything in Startup
- Unlimited members
- Billing automation
- Access control setup
- Founder pricing until May 1
Professional
For established gyms and boutique chains.
Up to 750 members
- Everything in Scaleup
- Custom branding
- Multi-location support
- Advanced reports
- Priority human support
Enterprise
For multi-location franchises.
Up to 5 locations
- Everything in Professional
- Up to 5 locations
- Unlimited members
- Custom domains
- Dedicated account team
What you sign up for is what you keep.
Your Fitness GM software subscription price stays locked for as long as you remain a customer. No renewal surprise. No intro rate that quietly disappears.
You are in the people business. So are we.
Gym owners do not have time to disappear into manuals between classes, billing issues, and front-desk questions. When you need help, you get a real person.
All plans include a 14-day trial. Signup terms are shown before you submit. Processing fees, taxes, gateway fees, and pass-through costs may change; your Fitness GM software subscription price stays locked.
Stop managing
software.
Start running
your gym.
14-day trial. Signup terms shown upfront. The software price you sign up for stays your price as long as you remain a customer. Live human support is here when your day cannot wait for a manual.